这个新闻的具体内容可以在cnet查看，基本上就是根据用户在网站内的真实浏览行为来判断网页的质量，算出网页排名。

微软认为Google PR很容易被操纵，只要能够控制一些网站的链接，让其指向某个网站即可。而且用户对网页的浏览时间也并未被Google PR考虑在内。

然而BrowseRank就完美么？我认为至少有两个问题微软需要考虑：

1. 微软如何跟踪互联网上的每一次点击？
2. 难道BrowseRank就难以操纵？写个机器人让其以特定的行为访问某网站简直没一点难度。

也许微软早就胸有成竹，到底BrowseRank是新的突破，还是沦为笑柄，事实将说明一切。

转载请注明转自《微软建立BrowseRank，针对Google PageRank》

也许相关的文章

• Google继续扩大搜索市场优势，份额破七成
• GDrive终于问世
• Google Apps 各产品脱离测试期
• 终于是时候彻底告别WordPress自带的搜索了
• IE6是什么

© blacktulip for 网贝|BT's Home, 2008. | 微软建立BrowseRank，针对Google PageRank | 11 comments | Add to del.icio.us
Post tags: browserank, google, PageRank, 微软

Feed enhanced by Better Feed from Ozh

其中最重要的一小节：

… we will sell the entire Company to Microsoft for $33 per share or more if Microsoft will negotiate a transaction that delivers certainty of value and certainty of closing.

大意为：我们将把整个公司作价每股33美元(或以上)买给微软，如果微软愿意要的话。

如果想看原文，请继续：

Dear Fellow Stockholder:

The recently-formed Carl Icahn-Microsoft alliance continues to make misleading statements about their plans for Yahoo!. Your Board of Directors believes strongly that the Icahn-Microsoft agenda -as presented to us jointly last week – will destroy stockholder value at Yahoo!, serving only their very narrow special interests, clearly not your interests.

Your Board continues to work to maximize value for you and is taking the following steps to do so:

– Moving forward with our strategic plan and strategies to lead in online advertising – with both search and display;

– Preparing to implement our recently signed commercial agreement with Google that will increase cash flow;

– Continuing to explore other ways to unlock value and return value to you such as unlocking the value of our Asia assets; and

– Remaining open to negotiating a value creating transaction (including with Microsoft) that provides real and certain value – not just the possibility of value.

In contrast, let’s review Carl Icahn’s brief involvement with the Company to date.

Carl Icahn bought his stock two months ago for an estimated average cost of less than $25 per share. He is well-known as a corporate agitator with a short-term approach to his investments. His short-term approach gives Mr. Icahn a strong incentive to strike any deal with Microsoft that enables him to recover his investment and get back his money quickly, even a deal that does not provide full and fair value to you. Is that in the interests of all stockholders? Clearly, it is not.

Mr. Icahn has severely handicapped himself in his ability to negotiate a favorable transaction with Microsoft. Why?

– Mr. Icahn has made it clear that his only objective is to sell part or all of Yahoo! to Microsoft. That fact, combined with his lack of an operating plan going forward, means that he will have no leverage to negotiate a fair deal with Microsoft. He has set himself up for failure.

– Second, Mr. Icahn and his slate lack the working knowledge of Yahoo! and its Internet business needed to do two things that are required to successfully deliver a value-enhancing transaction for Yahoo! stockholders. First, they do not have the detailed knowledge to negotiate a complex restructuring of a large, innovative high technology company in a rapidly changing environment. Second, they do not have the hands-on experience to manage and lead Yahoo! during the approximately one year period estimated to be required to gain regulatory approval for a deal or to manage and lead the remainder of the Company (non-search) after a transaction is completed. Don’t take our word for that. Mr. Icahn will be calling the shots if his slate wins and yet Mr. Icahn himself told the Wall Street Journal last fall: “Technology hasn’t really been one of the things I’ve focused on too much before” and “It’s hard to understand these technology companies.” That’s why you need a knowledgeable, experienced and independent board to represent your interests vis-a-vis Microsoft.

Mr. Icahn can’t make up his mind about what he thinks will work for Yahoo!. He bought his position believing that he could bring Microsoft back to buy all of Yahoo!, at one point suggesting we publicly offer to sell Yahoo! to Microsoft for $34.375. But he didn’t do enough due diligence to determine what your Board already knew: that it was Microsoft’s decision to walk away and that it had rebuffed repeated efforts by your independent directors to get a whole company acquisition back on the table. Recognizing that a sale to Microsoft might not be an option, Mr. Icahn said as an alternative that we should enter into an agreement with Google (which we were already negotiating and subsequently signed), and that we should walk away from Microsoft’s search-only proposal (which we did after careful evaluation of that proposal). Then, in an extraordinary flip flop, Mr. Icahn teamed up with Microsoft and embraced their latest joint search-only proposal–even though it involved significant execution and operational risks and was fraught with flaws that made the “headline value” asserted by Microsoft and Mr. Icahn more illusion than reality.

How can Yahoo! stockholders trust Mr. Icahn to deliver what he claims he can deliver when his actions have been so contradictory -and when all he has delivered so far is a risky proposal of questionable value from his new friends at Microsoft? Yes, the Microsoft/Icahn proposal is somewhat of an improvement over Microsoft’s last search-only proposal, but no one should confuse a modestly improved offer with a good offer. The Icahn/Microsoft proposal was more “smoke and mirrors” than objective reality.

Now let’s turn to the recent marriage of convenience between Microsoft and Mr. Icahn.

This “odd couple” collaboration – between two parties with keenly different agendas – is indeed perplexing. Why does Mr. Icahn believe he can count on Microsoft to complete a transaction? Certainly Microsoft is a well-respected and successful company and we have been clear that we are fully prepared to do a deal with them. But Microsoft’s flip flops and inconsistencies over the past five months are so stupefying that one can only conclude that Microsoft was never fully committed to acquiring Yahoo! either because:

– Microsoft can’t decide what is and isn’t strategically important to its online business; or

– Microsoft is more interested in destabilizing a key competitor so that it can either enhance its competitive position or buy our highly valuable search business–and the enormously desirable intellectual property associated with it –at a bargain basement price.

Microsoft desperately needs to improve the performance of its online services business (consisting of its search and display assets) which, cumulatively since 2003, has lost money despite billions of dollars of investment. And yet Mr. Icahn would ignore this track record and its implications for his fellow Yahoo! stockholders, swallowing a deal that leaves Yahoo!’s future dependent, in part, on Microsoft’s ability to monetize search. And, as Mr. Icahn has himself pointed out, it would eliminate any opportunity we may have to sell the entire Company for an attractive premium.

In contrast to the conflicting and confusing statements emanating from the Icahn-Microsoft alliance, your Board and management have been crystal clear about our position.

First, we will sell the entire Company to Microsoft for $33 per share or more if Microsoft will negotiate a transaction that delivers certainty of value and certainty of closing. This is the simplest, most straightforward way to maximize value for you.

Second, we remain open to selling only search to Microsoft as long as it provides real value to our stockholders and resolves the substantial execution and operational risks associated with the separation of our search and display businesses.

Third, your Board takes seriously its obligation to examine all value-creating steps it could take and continues to actively examine many of these now, including a potential spin-off of our Asia assets and a return of cash to stockholders. These are steps Yahoo! could take, if we determine they are feasible and in our stockholders’ best interests, without any “help” from Microsoft or Mr. Icahn. But they are complex steps that require care and prudence. These should not be adopted simply because Mr. Icahn and Microsoft are trying to dress up Microsoft’s inadequate search-only proposal.

While your Board continues to evaluate the foregoing avenues, your current Board and management continue to execute on our strategy to grow the value of our unique collection of assets. That strategy is working and we believe it can result in substantial double digit growth in operating cash flow as we
move forward. Our recently executed search advertising agreement with Google reflects our commitment to achieving our strategic goals, while preserving flexibility to pursue a sale of the Company or even, on the right terms, a sale of our search business.

Please compare and contrast the straightforward, responsible actions and positions of your Board of Directors with the behavior of Mr. Icahn and Microsoft.

There you have the situation, as we see it, put as simply and clearly as we can. We believe the Icahn slate and agenda present significant risk to your investment in Yahoo!. We believe you cannot count on Microsoft to bail out Mr. Icahn’s misguided agenda, at least not on terms that are in the best interests of Yahoo! stockholders.

In contrast, your Board remains fully prepared to represent your interests aggressively and conscientiously in the effort to maximize value–whether that takes the form of negotiating a transaction that provides full and fair value, with certainty; finding other ways to unlock and return value to you; or moving forward with our accelerated strategies to lead in online advertising.

Your Board of Directors remains committed to maximizing stockholder value. It is–and will remain–our number one priority. Do not be fooled into thinking otherwise by Carl Icahn.

We strongly urge you to vote your WHITE Proxy Card today for your current Board of Directors.

Thank you for your support.

Roy Bostock Jerry Yang
Chairman of the Board Chief Executive Officer

转载请注明转自《杨致远终于屈服，雅虎与微软交易将成》

也许相关的文章

• IE6是什么
• Windows 7 RC1泄露
• Live for Windows 2003 独立安装包
• Delicious美味书签改版大变身
• 微软建立BrowseRank，针对Google PageRank

© blacktulip for 网贝|BT's Home, 2008. | 杨致远终于屈服，雅虎与微软交易将成 | 16 comments | Add to del.icio.us
Post tags: 微软, 雅虎

Feed enhanced by Better Feed from Ozh

(所有图片均可点击放大)

• Google: 71.5%
• Yahoo: 13.3%
• Microsoft Live + Live Search Club: 10.6%
• (Microsoft Live: 7.9%)
• (Microsoft Club Live: 2.6%)
• Ask: 3.0%
• AOL: 1.2%

上图是从去年五月到今年五月，主流搜索引擎的市场份额变化情况。看起来Google上升的势头并不大吧？下图会让你改变想法。

这是去年五月到今年五月实际搜索量的比较，Google实际搜索量的增长是惊人的，一年内增加了1/3。其竞争对手的增长量嘛……

这张图是去掉Google之后的情况，Yahoo在去年九月份达到最高点后一路走低，而微软的live search则有些起伏不定，总体略微上扬。

Google继续巩固此领域的霸主地位，而Yahoo为了保持独立，不惜与敌手Google合作，肯定会让Google的份额继续上涨。尽管微软使出银弹攻势，眼下还是难扭颓势。

尽管Google给我们带来的搜索体验是良好的，但在任何市场上，一家独大的局面对用户都是不利的。只是看来短时间内这个局面是无法改变的了。当然，在中国市场上，Google还有很长的路要走。

转载请注明转自《Google继续扩大搜索市场优势，份额破七成》

也许相关的文章

• 微软建立BrowseRank，针对Google PageRank
• GDrive终于问世
• Google Apps 各产品脱离测试期
• 终于是时候彻底告别WordPress自带的搜索了
• GeoCities正式关闭，DreamHost抢用户

© blacktulip for 网贝|BT's Home, 2008. | Google继续扩大搜索市场优势，份额破七成 | One comment | Add to del.icio.us
Post tags: google, yahoo, 市场, 微软, 搜索引擎

Feed enhanced by Better Feed from Ozh